What is Yoast SEO Plugin?

 

Yoast SEO Plugin – Kya Hai?

Yoast SEO ek WordPress SEO plugin hai jo aapki website ko Google aur dusre search engines ke liye optimize karta hai.

Iska kaam hota hai:

  • SEO title aur meta description set karna

  • Focus keyword analyze karna

  • Readability check karna

  • Sitemap banana

  • Breadcrumbs add karna

  • Social sharing optimize karna

🎯 Ye plugin beginners aur experts — dono ke liye useful hai.

🔍 Top Features of Yoast SEO (with Explanation)

FeatureExplanation
✅ SEO Title & Meta DescriptionHar post/page ka alag title aur description likh sakte ho (Google search mein yahi dikhta hai)
✅ Focus Keyword AnalysisAap jis keyword par rank karna chahte ho, uska SEO score check karta hai
✅ Readability CheckContent kitna asaan hai padhne ke liye — passive voice, long sentences, etc.
✅ XML Sitemap GeneratorGoogle ke liye sitemap automatically banata hai
✅ Breadcrumbs NavigationWebsite ka navigation clear aur SEO friendly banata hai
✅ Canonical URLDuplicate content se bachata hai
✅ Social Media PreviewFacebook & Twitter ke preview customize kar sakte ho
✅ Schema MarkupGoogle rich results (stars, FAQs) ke liye structured data provide karta hai


🛠️ Installation & Setup (Step-by-Step in Hinglish)

✅ Step 1: Plugin Install karo

  1. Login karo WordPress Dashboard mein

  2. Left sidebar se jao: Plugins > Add New

  3. Search karo: Yoast SEO

  4. Click karo: Install Now → Activate


✅ Step 2: Yoast SEO Basic Settings

Jab plugin active ho jaye:

  1. Sidebar mein ek SEO ka section dikhai dega

  2. Wahan se aap:

    • General settings

    • Webmaster tools (Google Search Console verify karna)

    • XML sitemap

    • Breadcrumbs

    • Social settings adjust kar sakte ho

✍️ Post/Page Optimize Kaise Karein? (with Example)

Jab aap koi page ya blog post likh rahe ho:

Scroll neeche, aapko ek box milega: Yoast SEO ka.

Usmein ye options milte hain:

1️⃣ Focus Keyphrase:

  • Aapka target keyword daaliye (jaise: Best dentist in Delhi)

  • Yoast check karega ki:

    • Keyword title mein hai?

    • Meta description mein hai?

    • Content mein bar-bar use hua?

    • URL mein hai ya nahi?

2️⃣ SEO Title:

Google ke liye jo title dikhana hai, wo likhiye
Example: Best Dentist in Delhi - Dr. Raj Dental Clinic

3️⃣ Meta Description:

Short summary jo search results mein dikhe
Example: Dr. Raj provides painless dental treatments in Delhi. Book appointment online for RCT, braces, teeth whitening.

4️⃣ Readability Analysis:

Ye aapko batata hai:

  • Passive voice kitna use hua

  • Paragraph chhote hai ya lambe

  • Sentences complex hai ya simple

  • Transition words ka use hai ya nahi

Green light = Good SEO
Orange/Red light = Improve karna hoga

🧭 Breadcrumbs Setup Kaise Karein Yoast Mein?

Breadcrumbs kya hote hain?

Website ke andar ek navigation path hota hai, jaise:

Home > Blog > Dental Tips > 5 Best Toothpastes in India

Breadcrumbs Yoast se Enable Kaise Karein?

  1. SEO > Search Appearance > Breadcrumbs par jao

  2. Breadcrumbs ko Enable karo

  3. Agar theme support karti hai, to automatically dikhega

    • Agar nahi, to theme mein ek code paste karna padta hai

🌐 XML Sitemap Yoast Mein Kaise Enable Karein?

XML Sitemap ka URL hota hai:

arduino
https://aapkiwebsite.com/sitemap_index.xml

Submit to Google:

  1. Google Search Console open karo

  2. Sitemap section mein upar sitemap_index.xml daalo

  3. Submit karo — Google ko aapke pages mil jayenge

📱 Social Media Integration (Facebook/Twitter)

Har post ke liye aap customize kar sakte ho:

  • Facebook title

  • Image

  • Description

Yoast ka Social Tab use karo, aur image/title set karo social ke liye alag se.

💰 Yoast SEO – Free vs Premium

FeatureFreePremium
Focus Keyword1Multiple
Internal Linking Suggestion❌✅
Redirect Manager❌✅
Social Preview❌✅
24/7 Support❌✅
Orphan Content Detection❌✅

Beginners ke liye Free version hi kaafi powerful hai.

🔚 Conclusion – Kya Yoast Use Karna Chahiye?

Haan, bilkul! Agar aap WordPress website chalate ho aur SEO improve karna chahte ho bina developer hire kiye, to Yoast SEO best option hai.

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