External linking Optimization SEO me guidelines kya hai?

 

External Linking Optimization SEO Me Best Guidelines

External linking SEO ke most powerful ranking factors me se ek hai. Ye website ki credibility, authority, aur trustworthiness improve karta hai.

Agar aap sahi tarike se external links ka use karein, to Google ranking improve ho sakti hai aur user experience bhi better ho sakta hai. 🚀

Aayiye best external linking SEO optimization practices dekhte hain jo Google ranking boost karne me madad karegi.

---

1. High-Authority Websites Ko Link Karein (Trusted Sources Only)

✔ Google authority websites ko prefer karta hai.
✔ Spammy ya low-quality sites ko link na karein.
✔ Industry-specific authoritative sources link karein.

🔹 Best External Link Examples:

• News Websites: (BBC, CNN, Forbes, NDTV, etc.)

• Educational & Government Websites: (Harvard.edu, NIH.gov, Wikipedia, etc.)

• Trusted Research Papers & Blogs (Moz, Ahrefs, Neil Patel, etc.)

🔹 Bad Example (Low-Quality External Link):

html

<a href="https://cheap-seo-tricks.com">Get Instant Rankings</a>

🔹 Good Example (High-Quality External Link):

html

<a href="https://moz.com/seo-guide">Read the complete SEO guide on Moz</a>

✅ High-quality external links website ki credibility aur trust improve karte hain.

---

2. Relevant External Links Ka Use Karein (Niche-Related Links Only)

✔ Sirf wahi links add karein jo content se related ho.
✔ Random ya unrelated links SEO aur UX dono ke liye harmful ho sakte hain.

🔹 Bad Example (Irrelevant External Link):

html

<p>Learn about SEO best practices. <a href="https://example.com/cooking-recipes">Check out top recipes</a>.</p>

🔹 Good Example (Relevant External Link):

html

<p>For more details, read <a href="https://backlinko.com/seo-strategy">Brian Dean's complete SEO strategy guide</a>.</p>

✅ Relevance Google aur users dono ke liye important hai.

---

3. Dofollow vs. Nofollow Links Ka Proper Use Karein

✔ Dofollow links SEO authority pass karte hain (SEO Juice).
✔ Nofollow links authority pass nahi karte but user trust build karne ke liye important hain.
✔ Affiliate links aur paid links me "nofollow" ya "sponsored" attribute use karein.

🔹 Dofollow External Link Example (SEO Juice Pass Karega):

html

<a href="https://searchengineland.com/seo-basics">SEO basics guide</a>

🔹 Nofollow External Link Example (Affiliate/Paid Link)

html

<a href="https://example.com/best-seo-tools" rel="nofollow">Best SEO Tools</a>

🔹 Sponsored External Link Example (Paid Link)

html

<a href="https://example.com/promo" rel="sponsored">Best Marketing Services</a>

✅ Dofollow aur nofollow ka sahi combination SEO aur compliance ke liye zaroori hai.

---

4. External Links Ko Open New Tab Me Karen ("target=_blank" Use Karein)

✔ External links ko naye tab me open karwana user experience ke liye better hota hai.
✔ Isse users aapki website par bhi reh sakte hain aur external source bhi dekh sakte hain.

🔹 Example (External Link Open in New Tab):

html

<a href="https://ahrefs.com/blog/" target="_blank" rel="noopener noreferrer">SEO Blog by Ahrefs</a>

✅ Isse user engagement improve hoti hai aur bounce rate kam hota hai.

---

5. Spammy & Broken External Links Avoid Karein (404 Errors Check Karein)

✔ Broken links (jo 404 error dete hain) SEO aur UX dono ke liye harmful hote hain.
✔ Spammy aur malware-infected sites ko avoid karein.
✔ Google Search Console ya Ahrefs se broken links identify karein aur unhe fix karein.

🔹 Tools to Check Broken Links:

• Google Search Console

• Ahrefs

• Broken Link Checker (https://www.brokenlinkcheck.com/)

✅ Broken links remove karne se SEO aur user experience dono improve hoti hai.

---

6. Anchor Text Optimization Karein (Keyword-Rich but Natural Text Use Karein)

✔ Generic terms like "Click Here" avoid karein.
✔ Descriptive aur keyword-rich anchor text use karein.

🔹 Bad Example (Weak Anchor Text)

html

<a href="https://moz.com">Click here</a> to learn more about SEO.

🔹 Good Example (Optimized Anchor Text)

html

Read this <a href="https://moz.com/seo-guide">complete SEO guide by Moz</a> for expert insights.

✅ Optimized anchor text se Google ko link ka context samajhne me madad milti hai.

---

7. External Links Ko Strategically Place Karein (First 50% Content Me)

✔ Zyada impact ke liye external links page ke first half me rakhein.
✔ Footer ya last paragraph me diye gaye links ka SEO impact kam hota hai.

🔹 Example (Best Placement in First 50% of Content)

html

<p>SEO is important for online success. <a href="https://searchengineland.com/seo-basics">Learn SEO basics</a> to improve rankings.</p>

✅ Jaldi diye gaye links ka SEO aur user engagement impact zyada hota hai.

---

8. External Links Ko Schema Markup Ke Sath Optimize Karein

✔ Schema Markup se Google ko better context milta hai.
✔ Isse external links ka SEO impact aur visibility improve hoti hai.

🔹 Example (Schema Markup for External Links in JSON-LD)

json

{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "SEO Guide",
  "url": "https://example.com/seo-guide",
  "mainEntityOfPage": {
    "@type": "Article",
    "url": "https://moz.com/seo-guide"
  }
}

✅ Schema markup se external links ka relevance aur indexing improve hoti hai.

---

🎯 Final Summary: Best External Linking Practices

✅ High-authority websites ko link karein (Trust & Credibility Build Karein)
✅ Relevant aur niche-related links ka use karein
✅ Dofollow aur nofollow links ka proper combination rakhein
✅ External links ko naye tab me open karne ke liye target=_blank use karein
✅ Broken aur spammy links avoid karein (Regularly check karein)
✅ Anchor text ko optimize karein (Generic text avoid karein)
✅ External links ko first 50% content me strategically place karein
✅ Schema markup ka use karein for better SEO & indexing

---