What is Blog Posting Guidelines in SEO?


Blog Posting Guidelines
Blog Posting Guidelines

Follow these best practices to create high-quality, SEO-friendly, and reader-focused blog content.

✅ 1. Content Requirements

  • Original Content Only: No plagiarism or spun content.
  • Word Count: Recommended minimum 800–1200 words (unless otherwise specified).
  • Topic Relevance: Must align with the blog’s niche (e.g., tech, business, health, lifestyle).
  • Tone and Voice: Use a professional, conversational, or brand-aligned tone (check platform's voice style).
  • Clarity: Write in clear, easy-to-understand language for the target audience.

📝 2. Structure and Formatting

  • Title: Compelling, relevant, and includes primary keyword.

  • Headings:

    • Use H1 for title (usually auto-applied).

    • Use H2 and H3 for subheadings to structure the content.

  • Short Paragraphs: 2–4 lines max for better readability.

  • Bullet Points & Numbered Lists: Great for steps, features, pros/cons, etc.

  • Images:

    • Include 1–3 relevant, high-quality images (with proper licensing or copyright).

    • Add alt text with keywords for SEO and accessibility.

🔍 3. SEO Best Practices

  • Keyword Optimization:

    • Use primary keyword in title, first paragraph, subheadings, and naturally throughout the content.

    • Don’t overuse keywords (no keyword stuffing).

  • Meta Title & Description:

    • Write a custom SEO title (60 characters max).

    • Write a compelling meta description (around 155 characters).

  • Internal Linking: Link to at least 1–2 other relevant blog posts or site pages.
  • External Linking: Link to authoritative sources where appropriate (no spammy links).

🚫 4. What to Avoid

  • ❌ Plagiarism or AI-generated content without editing.

  • ❌ Promotional or affiliate-heavy posts unless approved.

  • ❌ Broken links or inaccurate information.

  • ❌ Irrelevant content or off-topic writing.

  • ❌ All caps, excessive exclamation marks, or poor formatting.

🔐 5. Submission & Approval

  • Submit in Approved Format: Google Doc, Word file, or CMS draft.

  • Author Bio (if guest posting):

    • 1–2 sentence bio.

    • Optional headshot and backlink (if allowed).

  • Editing Timeframe: Allow 3–7 business days for review.
  • Revisions: Be open to editorial feedback or requested changes.
  • Publishing Rights: Once published, content becomes the property of the blog unless otherwise agreed.

✅ Blog Post Submission Checklist

Task

Done

Original content (no plagiarism)☐
Keyword included in title and body☐
Proper use of headers and formatting☐
Relevant images with alt text☐
Meta title & description written☐
Internal & external links added☐
Author bio included (if applicable)☐
Proofread & grammar-checked☐

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