URL Redirection

 

URL Redirection Kya Hota Hai (SEO Mein)?

URL redirection ka matlab hai jab koi user ya search engine ek old URL pe jaata hai, to usse automatically ek naye URL par bhej diya jata hai.

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📌 Redirection Kyun Zaroori Hai?

Agar aap:

• Page ka URL change karte hain

• Page delete kar dete hain

• Content merge karte hain

• Duplicate pages ko fix karna chahte hain

To aapko redirection ka use karna chahiye. Isse:

• SEO ka ranking power (link juice) bacha rahta hai

• Users ko 404 error nahi milta

• Google naya URL index karta hai

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🔁 Redirection Ke Types (Examples Ke Saath)

🔹 1. 301 Redirect – Permanent Redirect (SEO Friendly)

Yeh tab use hota hai jab aap page permanently shift karte hain.

Example:

sql
Old: https://example.com/old-post
New: https://example.com/new-post

👉 Jab koi purana URL kholega, woh automatic naya URL par chala jaayega.
SEO value 90–99% tak pass hoti hai.

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🔹 2. 302 Redirect – Temporary Redirect

Yeh tab use hota hai jab URL temporarily change kiya gaya ho.

Example:

bash
https://example.com/offer -> https://example.com/offer-2025

🔸 SEO value fully pass nahi hoti, kyunki Google maanta hai ki purana page wapas aayega.

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🔹 3. Meta Refresh – (Slow & Not SEO Friendly)

HTML page me lagaya jata hai, usually delay ke sath:

html
<meta http-equiv="refresh" content="5; URL=https://example.com/new-page">

❌ SEO ke liye recommended nahi hai.

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💔 Agar Redirection Nahi Karenge To?

• Users ko 404 error milega

• Backlinks ka power chala jaayega

• Google page ko de-index kar dega

• SEO me ranking loss hoga

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🔨 Redirection Kaise Set Kare?

Blogger/Blogspot:

• Aap Dashboard > Settings > Errors and Redirects > Custom Redirects me jaake redirect set kar sakte hain.

WordPress Plugin:

• Redirection Plugin, Yoast, ya Rank Math ka use karein.

.htaccess (Apache):

apache
Redirect 301 /old-page https://example.com/new-page

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✅ SEO Best Practices

👍 Kya Karein	❌ Kya Na Karein
301 redirect ka use karein	302 ka misuse na karein
Redirect chain se bachein (A → B → C)	Sab redirect homepage pe na bhejein
Internal links update karein	Broken links mat chhodiye
Canonical tag ka use karein	Meta refresh avoid karein

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🧠 Real Example:

Aapke blog ka URL:

bash
https://shraddhadmtutorials.blogspot.com/2023/11/exam-tips.html

Aap isse change karte hain:

bash
https://shraddhadmtutorials.blogspot.com/2023/11/top-exam-tips.html

To aapko old URL se new URL tak 301 redirection lagana chahiye taaki:

• Traffic loss na ho

• Google naye URL ko rank kare

• Purane backlinks ka fayda mile

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🎯 Final Tips:

• Jab bhi aap URL change karein ya content merge karein, 301 redirect lagana na bhoolen

• Ye SEO ka important technical part hai

• Agar redirection sahi se ho, to aapki ranking aur traffic safe rahegi