Meta Description Tab – Screaming Frog SEO Spider me kya hota hai?

 

Meta Description Tab – Screaming Frog SEO Spider me kya hota hai?

📌 Purpose:

Ye tab har crawled page ka <meta name="description"> content show karta hai.

👉 Ye search results (Google) me title ke neeche dikhta hai.
👉 User click karta hai ya nahi, ye bahut had tak meta description pe depend karta hai.
👉 Google ise CTR (Click-Through Rate) ke liye use karta hai — lekin agar description weak ya missing ho, toh Google apna snippet banata hai.

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🧠 Meta Description Tab me kya kya dikhta hai?

Column	Explanation	Kaam kaise aata hai
Address	Page ka URL	Jis page ka description hai
Meta Description 1	Jo <meta name="description"> me likha gaya hai	Actual description content
Length	Character count (spaces included)	155–160 characters recommended
Pixel Width	Google SERP me rendered width in pixels	Zyada precise than character count (≈ 920 px max)
Indexability	Page Google me index ho sakta hai ya nahi	Non-indexable page pe description nahi bhi ho toh chalta hai
Status Code	200, 301, etc.	Redirect ya broken pages ki descriptions ignore kar sakte ho

🔍 Screaming Frog me Meta Description Tab kaise Use Kare?

Step-by-Step:

1. Crawl website start karo.

2. Crawl complete hone ke baad, sidebar se “Meta Description” tab open karo.

3. Upar ke filter use karo jaise:

   • Missing

   • Duplicate

   • Over 155 Characters

   • Below 70 Characters

   • Same as H1

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🎯 Screaming Frog ke Filters (Meta Description Tab)

Filter	Kya detect karta hai	SEO Action
✅ Missing	Description likhi hi nahi hai	Unique aur engaging description likho
✅ Duplicate	Same description multiple pages pe	Har page ke liye alag likho
✅ Over 155 characters	Google cut kar deta hai	Shorten karo (ideally 120–155 chars)
✅ Below 70 characters	Bohot short hai, weak CTR	Expand karo, keywords + value add karo
✅ Same as H1	Description me sirf heading copy ki gayi hai	Meaningful summary likho manually

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🔧 Practical SEO Use Cases:

✅ 1. Missing Descriptions Fix Karna

Example:
example.com/contact — No meta description.
📌 Fix: Add — "Get in touch with us for expert digital marketing solutions. Reach us today."

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✅ 2. Duplicate Descriptions Pakadna

Example:
Do pages:
example.com/seo & example.com/ppc
Dono ka description same:
“Best digital marketing agency in India.”

❌ Problem: Google confused hoga kis page ko kis keyword pe rank kare.

✅ Solution:
SEO page → “Expert SEO services to boost your Google rankings.”
PPC page → “ROI-driven Google Ads (PPC) campaigns for instant traffic.”

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✅ 3. Too Long / Too Short Descriptions

• Zyada lambaa (160+ characters) → Google cut kar deta hai

• Bohot short (<70 chars) → CTR kam

🎯 Best Practice:

• Use 120–155 characters

• Add primary keyword

• Add USP / call to action (e.g., Free Quote, Book Now)

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🧾 Best Meta Description Writing Tips (SEO + CTR ke liye)

✅ Keyword include karo (but overstuff nahi)
✅ Action word use karo: "Learn", "Discover", "Get", "Book", etc.
✅ User benefit highlight karo
✅ Har page ke liye unique description likho
✅ Brand voice maintain karo
✅ Click attract karne wali language likho (CTA)

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🧰 Export kaise karein?

1. Screaming Frog me crawl complete hone ke baad → “Meta Description” tab pe jaayein

2. Upar se filter select karein (e.g., Missing, Duplicate)

3. Right-click → Export as Excel/CSV

4. Use this file to send to content/SEO team for correction

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✅ Summary (Hinglish Me):

1. Meta Description tab aapko batata hai ki kaunse pages me description missing, duplicate, ya cut ho rahi hai.

2. Ye Google search me CTR improve karne ka best SEO element hai.

3. Screaming Frog se aap har page ka description audit karke ekdam professional fix list bana sakte ho.