Hreflang Tab – Screaming Frog me kya hota hai?

 

Hreflang Tab – Screaming Frog me kya hota hai?

📌 Purpose:

Hreflang tag ka use tab hota hai jab aapki website multiple languages ya countries ke liye content provide karti hai.

👉 Example:

  • /en/ → English audience

  • /fr/ → French audience

  • /hi/ → Hindi audience

Hreflang tag search engines ko batata hai ki:

“Ye page ka version English audience ke liye hai, aur ye French ke liye.”

🧠 Screaming Frog Hreflang Tab me kya-kya dikhata hai?

ColumnMeaningSEO Use
AddressPage URLJis page ka hreflang check ho raha
Hreflang 1, 2, 3…Hreflang tags & unke URLsKaunse language/region ke liye version diya gaya hai
Hreflang Languagejaise: en, hi, fr, en-usLanguage/Region code
Hreflang Return TagKya hreflang reciprocal hai?Bhool gaye toh Google ignore karega
Canonical Link Element 1Kya page ka canonical sahi hai?Hreflang aur canonical conflict na ho
Status CodePage ka HTTP code200 hona chahiye for hreflang to work
IndexabilityPage Google me index hone laayak hai ya nahiNon-indexable page = hreflang waste

🔍 Screaming Frog Hreflang Tab ke Important Filters:

FilterMatlabSEO Action
✅ Missing Return TagA page points to B, but B doesn't return link backReturn tag add karo
✅ Non-Canonical HreflangHreflang page ka canonical kuch aur haiCanonical tag fix karo
✅ Unlinked Hreflang URLsHreflang page Screaming Frog crawl me hi nahiCheck robots.txt or crawl config
✅ Missing Self-Referencing HreflangPage ne khud ko hreflang me include nahi kiyaHar page ko self-reference dena chahiye
✅ Incorrect Language CodeJaise en-uk (wrong) instead of en-gbLanguage code ISO format me hona chahiye

🔁 Hreflang Example (HTML head me):

html
<link rel="alternate" hreflang="en" href="https://example.com/en/" />
<link rel="alternate" hreflang="fr" href="https://example.com/fr/" />
<link rel="alternate" hreflang="hi" href="https://example.com/hi/" />

🎯 SEO Me Hreflang Tags Kyun Zaroori Hai?

FaydaKya hota hai
✅ Right language audience ko sahi page milta haiHindi user ko Hindi page mile
✅ Duplicate content issues se bachavSame content different languages me allow hota hai
✅ International SEO improve hota haiCountry-specific targeting possible

🛠 Screaming Frog Me Hreflang Tab Use Karne Ka Tarika:

Step-by-step:

  1. Full site crawl karo (including all language versions)

  2. Sidebar me Hreflang Tab open karo

  3. Filters apply karo:

    • Missing Return Tag

    • Non-canonical Hreflang

    • Incorrect Language Code

  4. Check karo:

    • Kya har page apne aap ko refer karta hai?

    • Kya language codes sahi hai?

    • Kya reciprocal linking complete hai?

  5. Export karo report → SEO ya Dev team ko bhejo fix ke liye

🔧 Example Problems:

❌ Missing Return Tag

  • Page A (English) → points to Page B (Hindi)

  • But Page B → doesn’t point back to A
    ✅ Fix: Add reciprocal hreflang on Page B

❌ Canonical Conflict

  • Page A (Hindi) → Canonical = Page B (English)
    ✅ Fix: Hreflang pages ka canonical self hona chahiye

❌ Wrong Language Code

  • Used: en-uk
    ✅ Correct: en-gb

✅ Summary (Hinglish):

  1. Hreflang Tab Screaming Frog me aapki multi-language/multi-region site ka SEO structure verify karta hai.

  2. Aap check kar sakte ho:

    • Kya hreflang tags proper hain

    • Kya reciprocal linking complete hai

    • Kya canonical tag se conflict toh nahi

    • Kya language codes sahi hain

  3. Ye tab International SEO ke liye bahut important hai — especially agar aapki site multiple countries/languages ko target karti hai.

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