Hreflang Tab – Screaming Frog me kya hota hai?

 

Hreflang Tab – Screaming Frog me kya hota hai?

📌 Purpose:

Hreflang tag ka use tab hota hai jab aapki website multiple languages ya countries ke liye content provide karti hai.

👉 Example:

• /en/ → English audience

• /fr/ → French audience

• /hi/ → Hindi audience

Hreflang tag search engines ko batata hai ki:

“Ye page ka version English audience ke liye hai, aur ye French ke liye.”

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🧠 Screaming Frog Hreflang Tab me kya-kya dikhata hai?

Column	Meaning	SEO Use
Address	Page URL	Jis page ka hreflang check ho raha
Hreflang 1, 2, 3…	Hreflang tags & unke URLs	Kaunse language/region ke liye version diya gaya hai
Hreflang Language	jaise: en, hi, fr, en-us	Language/Region code
Hreflang Return Tag	Kya hreflang reciprocal hai?	Bhool gaye toh Google ignore karega
Canonical Link Element 1	Kya page ka canonical sahi hai?	Hreflang aur canonical conflict na ho
Status Code	Page ka HTTP code	200 hona chahiye for hreflang to work
Indexability	Page Google me index hone laayak hai ya nahi	Non-indexable page = hreflang waste

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🔍 Screaming Frog Hreflang Tab ke Important Filters:

Filter	Matlab	SEO Action
✅ Missing Return Tag	A page points to B, but B doesn't return link back	Return tag add karo
✅ Non-Canonical Hreflang	Hreflang page ka canonical kuch aur hai	Canonical tag fix karo
✅ Unlinked Hreflang URLs	Hreflang page Screaming Frog crawl me hi nahi	Check robots.txt or crawl config
✅ Missing Self-Referencing Hreflang	Page ne khud ko hreflang me include nahi kiya	Har page ko self-reference dena chahiye
✅ Incorrect Language Code	Jaise en-uk (wrong) instead of en-gb	Language code ISO format me hona chahiye

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🔁 Hreflang Example (HTML head me):

html
<link rel="alternate" hreflang="en" href="https://example.com/en/" />
<link rel="alternate" hreflang="fr" href="https://example.com/fr/" />
<link rel="alternate" hreflang="hi" href="https://example.com/hi/" />

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🎯 SEO Me Hreflang Tags Kyun Zaroori Hai?

Fayda	Kya hota hai
✅ Right language audience ko sahi page milta hai	Hindi user ko Hindi page mile
✅ Duplicate content issues se bachav	Same content different languages me allow hota hai
✅ International SEO improve hota hai	Country-specific targeting possible

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🛠 Screaming Frog Me Hreflang Tab Use Karne Ka Tarika:

Step-by-step:

1. Full site crawl karo (including all language versions)

2. Sidebar me Hreflang Tab open karo

3. Filters apply karo:

   • Missing Return Tag

   • Non-canonical Hreflang

   • Incorrect Language Code

4. Check karo:

   • Kya har page apne aap ko refer karta hai?

   • Kya language codes sahi hai?

   • Kya reciprocal linking complete hai?

5. Export karo report → SEO ya Dev team ko bhejo fix ke liye

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🔧 Example Problems:

❌ Missing Return Tag

• Page A (English) → points to Page B (Hindi)

• But Page B → doesn’t point back to A
  ✅ Fix: Add reciprocal hreflang on Page B

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❌ Canonical Conflict

• Page A (Hindi) → Canonical = Page B (English)
  ✅ Fix: Hreflang pages ka canonical self hona chahiye

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❌ Wrong Language Code

• Used: en-uk
  ✅ Correct: en-gb

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✅ Summary (Hinglish):

1. Hreflang Tab Screaming Frog me aapki multi-language/multi-region site ka SEO structure verify karta hai.

2. Aap check kar sakte ho:

   • Kya hreflang tags proper hain

   • Kya reciprocal linking complete hai

   • Kya canonical tag se conflict toh nahi

   • Kya language codes sahi hain

3. Ye tab International SEO ke liye bahut important hai — especially agar aapki site multiple countries/languages ko target karti hai.