SEO Analyst ka main goal hota hai:
Website ki visibility Google jaise search engines mein improve karna — taaki organic (free) traffic badhe.
🔍 Main Responsibilities of an SEO Analyst
1. Keyword Research
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Search karta hai ki log kya search kar rahe hain (Google par).
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Tools use karta hai:
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Google Keyword Planner
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SEMrush
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Ahrefs
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Ubersuggest
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2. On-Page SEO Analysis
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Page ke andar ke elements optimize karta hai:
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Title tag
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Meta description
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Header tags (H1, H2)
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Image alt text
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URL structure
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Internal linking
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Keyword placement
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3. Technical SEO Audit
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Website ke backend errors check karta hai:
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Site speed
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Mobile-friendliness
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Sitemap.xml & Robots.txt
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Crawl errors
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Canonical issues
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Broken links (404 errors)
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4. Off-Page SEO / Link Building
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High-quality backlinks build karta hai.
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Work includes:
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Guest posting
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Directory submissions
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Business listings
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Outreach to other websites
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Social bookmarking
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5. Content Optimization
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Existing content ko improve karta hai (keywords, headings, structure).
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New SEO-friendly content suggest ya likhwaata hai.
6. Competitor Analysis
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Competitors ki website ko analyze karta hai:
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Unke backlinks
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Keywords
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Top-performing pages
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7. SEO Reporting & Tracking
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Performance track karta hai using tools:
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Google Analytics
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Google Search Console
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SEMrush/Ahrefs reports
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8. Local SEO (agar local business ho)
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Google Business Profile optimize karta hai.
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Local citations banata hai.
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NAP (Name, Address, Phone) consistency check karta hai.
🛠 Tools an SEO Analyst Uses:
Tool | Use |
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Google Analytics | Traffic track karne ke liye |
Google Search Console | Indexing, performance aur errors check karne ke liye |
SEMrush / Ahrefs | Keyword research, backlink analysis |
Screaming Frog | Technical SEO audit |
Ubersuggest | Free keyword ideas |
Moz | Domain authority check karne ke liye |
🎯 SEO Analyst ka Goal:
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Website ki Google ranking improve karna.
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Target audience se organic traffic lana.
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Leads, conversions ya business growth badhana.
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