On Page Guidelines for Heading Tags

 

1. Understanding Heading Tags (H1-H3)

HTML heading tags (<h1>, <h2>, <h3>, etc.) structure your content and signal to search engines what each section is about.

Tag	Purpose	Importance
H1	Main title of the page	Very High
H2	Main sections under H1	High
H3	Sub-sections under H2	Medium

🟩 H1 Tag Guidelines

✅ Purpose:

The H1 tag is the primary title of the page. It tells users and search engines the main topic.

✅ Best Practices:

• Use only one H1 per page.

• Make it unique for each page.

• Place it above the fold (visible without scrolling).

• Include primary keyword(s) naturally.

• Should be concise (usually 20–70 characters).

• Match or complement the title tag but not be a duplicate.

❌ Avoid:

• Using multiple H1s (confuses hierarchy).

• Stuffing with keywords.

• Making it too long or vague.

✅ Example:

html

<h1>Best Orthopaedic Treatment in Rewa – Dr. Dinesh Kumar</h1>

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🟨 H2 Tag Guidelines

✅ Purpose:

H2 tags represent major sections under the H1 topic, helping break content into digestible parts.

✅ Best Practices:

• Use multiple H2s to structure content.

• Include secondary or related keywords.

• Keep them descriptive and scannable.

• Use them to create a logical flow of content.

❌ Avoid:

• Using H2s for styling purposes only.

• Using identical H2s on multiple pages without relevance.

• Jumping from H1 directly to H3.

✅ Example:

html

<h2>Common Orthopaedic Conditions We Treat</h2>
<h2>Why Choose Dr. Dinesh Kumar for Joint Pain?</h2>

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🟧 H3 Tag Guidelines

✅ Purpose:

H3 tags are used for sub-sections within H2 content. Ideal for breaking down lists, steps, or supporting details.

✅ Best Practices:

• Use them only under an H2, not directly under H1.

• Include long-tail keywords or question formats.

• Maintain clarity and brevity.

• Great for FAQs, procedures, features, etc.

❌ Avoid:

• Using as bullet points.

• Skipping levels (e.g., placing H3 directly under H1).

✅ Example:

html

<h2>Orthopaedic Treatments We Offer</h2>
  <h3>Knee Replacement Surgery</h3>
  <h3>Hip Replacement Surgery</h3>
  <h3>Arthroscopy and Sports Injuries</h3>

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🧩 SEO and Accessibility Tips for Headings

• ✅ Keyword Placement: Put keywords near the beginning of headings when possible.

• ✅ User Experience: Make headings readable and valuable to human visitors, not just search engines.

• ✅ Anchor Linking: H2s and H3s can help create table-of-content navigation.

• ✅ Schema Markup: For FAQs and How-tos, use structured data along with H2/H3 tags.

• ✅ Accessibility: Use heading tags in order to help screen readers navigate.

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🧭 Hierarchy Example (Well-Structured):

html

<h1>Comprehensive Orthopaedic Care in Rewa</h1>

<h2>Conditions We Treat</h2>
  <h3>Osteoarthritis</h3>
  <h3>Rheumatoid Arthritis</h3>

<h2>Our Services</h2>
  <h3>Knee Replacement</h3>
  <h3>Fracture Management</h3>

<h2>Meet Dr. Dinesh Kumar</h2>

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📝 Summary

Tag	Do	Don’t
H1	Use once, include main keyword	Don’t repeat, avoid vague titles
H2	Organize major sections	Don’t skip H2s or use for decoration
H3	Break down H2s	Don’t misuse hierarchy