SEO me External Linking Kya Hai?

 

SEO me External Linking Kya Hai?
External Linking

External Linking ka matlab hai apni website se kisi doosri website ka link dena. Jab aap apni website ke kisi page me kisi doosri website ka link lagate hain, to use External Link (Outbound Link) kaha jata hai.

Example:

Agar aap ek blog likh rahe hain "SEO Tips for Beginners" aur usme aap Moz ya Google Search Central ki website ka link dete hain, to wo External Link hoga.

External Linking Ke Fayde

✅ Google ko batata hai ki aap credible aur valuable content share kar rahe hain.
✅ SEO Ranking improve hoti hai, kyunki search engines ko lagta hai ki aap high-quality aur relevant information provide kar rahe hain.
✅ Users ke liye better experience hota hai, kyunki unhe extra valuable information milti hai.
✅ Networking aur Backlinks milne ke chances badhte hain, kyunki agar aap doosri websites ko link karenge, to ho sakta hai wo bhi aapki site ko link karein.

Types of External Links

๐Ÿ”น Dofollow Links – Ye links Google ko batate hain ki is link ki value pass ho rahi hai.

Do Follow vs No Follow link


๐Ÿ”น Nofollow Links – Ye links Google ko batate hain ki is link ko follow na karein (Mostly paid links, sponsored links ya low-authority sites ke liye use hota hai).

Best Practices for External Linking

✔️ High Authority Websites se Link karein – Jaise Wikipedia, .gov, .edu, ya trusted blogs.
✔️ Spammy aur Low-Quality Websites ko Avoid karein – Kyunki ye aapki SEO ranking ko negatively impact kar sakti hain.
✔️ Link ko "Open in New Tab" karein – Taaki user aapki site chod kar na chala jaye.
✔️ Relevant Pages ko Hi Link Karein – Aise pages link karein jo aapke content se directly related hon.
✔️ Nofollow Attribute ka Use Karein (Jab Zaroori ho) – Sponsored ya paid links me rel="nofollow" ka use karein taaki Google unnatural linking na soche.

Example of External Linking:

Agar aap ek article likh rahe hain "On-Page SEO Guide", aur usme aap likhte hain:
➡️ "Google Search Central ke hisaab se, On-Page SEO me high-quality content sabse important factor hai"
➡️ Aur phir aap Google Search Central ka official guide link dete hain.

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