Primary aur Secondary Keyword Research kya hoti hai?
Primary aur Secondary Keyword Research
🔑 1. Primary Keywords (Main Keyword)
- Primary keyword wo main word ya phrase hota hai jo aapki website ya content ka main focus hota hai.
- Ye keyword aapki audience ke sabse important search query ko represent karta hai.
- Aapko apne primary keyword ko strategically use karna hota hai — jaise title, URL, headings, aur content ke starting aur ending me.
🔸 Example: Agar aapka blog "Weight Loss Tips" ke baare me hai, to primary keyword ho sakta hai:
- "Weight Loss Tips"
👉 Kaha use karein:
- Page Title
- Meta Description
- URL
- H1 Tag (Main Heading)
- First Paragraph aur Last Paragraph
- Image Alt Text
🔑 2. Secondary Keywords (Supporting Keywords)
- Secondary keywords wo related terms ya phrases hote hain jo aapke primary keyword ko support karte hain.
- Ye keywords Google ko madad karte hain aapki content ki breadth samajhne me, aur aap zyada variations ke liye rank kar sakte ho.
- Ye often LSI (Latent Semantic Indexing) keywords ya synonyms bhi ho sakte hain.
🔸 Example: Maan lijiye aapka primary keyword hai "Weight Loss Tips", to secondary keywords ho sakte hain:
- "Diet plans for weight loss"
- "Best exercises to lose weight"
- "Healthy recipes for weight management"
👉 Kaha use karein:
- Subheadings (H2, H3 tags)
- Body content me naturally scatter karke
- FAQs section me
- Internal linking ke liye anchor text ke roop me
📊 Example Breakdown:
Agar aapka primary keyword hai "Digital Marketing", to aapka content aise dikh sakta hai:
- Primary Keyword: "Digital Marketing"
- Secondary Keywords: "SEO strategies", "Content marketing tips", "Social media marketing", "Online advertising techniques"
🎯 Why It Matters:
- Primary keywords aapko core topic ke liye rank karne me madad karte hain.
- Secondary keywords aapki content depth badhate hain, zyada queries ke liye rank hone ka chance badhta hai.
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