On-Page SEO kya hota hai, aur yeh website ke liye kyun zaroori hai?

📚 On-Page SEO Kya Hai?
On page SEO


On-Page SEO un techniques ka set hai jo aap apni website ke content aur HTML source code pe apply karte hain taaki wo search engines ke liye zyada accessible aur relevant bane.

👉 Iska main goal hota hai:

  • Search engines ko samjhana ki aapki page ka topic kya hai
  • User experience improve karna taaki visitors zyada time spend karein
  • Keywords ko sahi jagah pe use karna taaki Google aapki site ko right audience ke liye rank kare

Ab chaliye dekhte hain On-Page SEO ke important factors! 🚀

🎯 On-Page SEO Ke Important Factors:

🟡 1. Keyword Research & Placement:

Keyword Research & Placement

  • Right keywords choose karna jo users search karte hain.
  • Keywords ko naturally use karna, overstuffing se bachna.

👉 Important places for keywords:

  • Title tag
  • Meta description
  • URL (Slug)
  • Headings (H1, H2, H3)
  • First & last 100 words of content
  • Alt text (images ke liye)

🟢 2. Title Tag Optimization:

Title tag Optimization

  • Title tag wo hai jo aapke page ka main headline hota hai jo search results me dikhai deta hai.
  • Title tag ko attractive aur keyword-rich banaiye taaki users click karein.

👉 Example: "Best Digital Marketing Tips in 2024 | SEO Guide"

🟠 3. Meta Description:

Meta Description

  • Meta description ek short summary hoti hai jo aapke page ke content ko describe karti hai.
  • Ye SEO ranking factor nahi hai, lekin ye CTR (Click-Through Rate) pe impact dalti hai.

👉 Tip: Meta description me primary keyword add karein aur 160 characters ke andar likhein.

🔵 4. URL Structure:
URL Structure


  • URLs ko clean, short, aur descriptive rakhein.
  • URL me main keyword zaroor add karein.

👉 Example:

  • ✅ example.com/best-seo-tips
  • ❌ example.com/p=12345

🟣 5. Header Tags (H1 to H6):

Header Tag

  • Headers content ko organize karte hain aur Google ko content hierarchy samajhne me madad karte hain.
  • H1 tag page ka main heading hota hai, H2/H3 subheadings ke liye use hote hain.

👉 Tip: H1 me primary keyword zaroor daalein!

🟤 6. Content Quality & Relevance:

Content Quality & Relevance

  • Content ko valuable, informative, aur well-structured banaiye.
  • Aapka content user intent ko fulfill karna chahiye.

👉 Ideal content length: 1500-2500 words (niche ke hisaab se)
👉 Keyword density: 1-2% tak rakhein, zyada stuffing se bachne ke liye.

🟡 7. Internal Linking:

Internal Linking

  • Internal links wo hote hain jo aapki site ke doosre pages ko link karte hain.
  • Ye link juice pass karte hain aur users ko zyada time tak engage rakhte hain.

👉 Tip: Har blog post me 2-3 relevant internal links add karein.

🟢 8. External Linking:

External Linking

  • External links trusted aur authoritative websites ko link karte hain.
  • Ye Google ko signal dete hain ki aapka content reliable aur well-researched hai.

👉 Tip: 2-3 outbound links add karein high-authority sources ke liye.

🟠 9. Image Optimization:


Image Optimization

  • Images ka size compress karein taaki page load speed better ho.
  • Alt text add karein jo image ko describe kare (with keywords).

👉 Tip: WebP ya JPEG formats use karein taaki image quality ke saath size bhi optimized rahe.

🔵 10. Page Speed & Core Web Vitals:

  • Aapki site jitni fast load hogi, utni hi better user experience aur SEO rankings milegi.
    Page Speed Core Web Vitals

  • Google ke Core Web Vitals ko optimize karein (LCP, FID, CLS).

👉 Tools to check speed:

  • Google PageSpeed Insights
  • GTmetrix

🟣
Mobile Friendliness

11. Mobile-Friendliness:

  • Mobile-first indexing ke wajah se Google pe rank karne ke liye aapki site ka responsive design hona zaroori hai.
  • Text readable, buttons clickable, aur navigation smooth honi chahiye mobile devices pe.

👉 Tip: Google Mobile-Friendly Test se check karein ki aapki site mobile pe kaise dikh rahi hai.

🟤 12. User Experience (UX) & Dwell Time:

User Experience & Dwell Time

  • Clean design, easy navigation, aur readable fonts use karein.
  • Content ko scannable banaiye (short paragraphs, bullet points).

👉 Goal: Visitors ko zyada time site pe rakhna aur bounce rate kam karna!

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