Various Types of Marketing Strategies kya hain?

Types Of Marketing 

1. Traditional Marketing (पारंपरिक मार्केटिंग)

Ye offline methods ka use karta hai, jo internet aur digital technology se pehle popular the.

Traditional Marketing ke Examples:

✅ TV & Radio Ads – TV par ads chalana ya radio pe promotions.

✅ Newspaper & Magazine Ads – Akhbar aur patrika me advertisement dena.

✅ Billboards & Hoardings – Sadkon ya buildings par bade-bade posters lagana.

✅ Pamphlets & Flyers – Lokally handbills ya brochures distribute karna.

✅ Word of Mouth – Logon ke beech personal recommendation se promotion karna.

📌 Pros:

✔ Zyada trust aur credibility.
✔ Rural areas aur un logon tak pahunch jinka internet access nahi hai.

📌 Cons:

❌ Costly aur expensive.
❌ Targeted audience tak directly pahunchna mushkil.
❌ ROI (Return on Investment) track karna tough hota hai.

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2. Digital Marketing (डिजिटल मार्केटिंग)

👉 Ye internet aur digital platforms ka use karke kiya jata hai, jo aaj ke zamane me sabse effective hai.

Digital Marketing ke Examples:

✅ Search Engine Optimization (SEO) – Google pe apni website ko rank karwana.

✅ Social Media Marketing (SMM) – Facebook, Instagram, LinkedIn pe promotion.

✅ Email Marketing – Personalized emails bhejkar customers ko engage karna.

✅ Pay-Per-Click Ads (PPC) – Google ya Facebook Ads chalakar instant traffic lana.

✅ Influencer Marketing – Social media influencers ke through branding karna.

📌 Pros:

✔ Low cost aur zyada ROI.
✔ Specific target audience tak pahunch sakte hain.
✔ Real-time analytics aur performance tracking possible hai.

📌 Cons:

❌ High competition hai.
❌ Continuous updating aur strategies change karni padti hain.

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Traditional vs Digital Marketing – Kya Best Hai?

Aaj ke zamane me Digital Marketing zyada effective hai, kyunki ye cost-effective, fast aur trackable hai. Lekin Traditional Marketing bhi local businesses aur offline audiences ke liye useful ho sakti hai.