Shraddha Digital Marketing blog

  WordPress Me Plugins Kya Hote Hain?  🔷 Definition: Plugins WordPress ke chhote-chhote software ya tools hote hain jo aapki website me naye features aur functionality add karte hain – bina coding ki zarurat ke. Jaise phone me app install karke naye features lete ho, waise hi WordPress me plugin install karke website ko powerful banate ho. 🔷 Plugin Kis Kaam Aate Hain? Contact form banana SEO improve karna Backup lena Speed badhana Security provide karna eCommerce features add karna (e.g., WooCommerce) 🔷 Types of Plugins Type Use 🔍 SEO Plugins Website ko Google me rank karane ke liye (e.g., Yoast SEO , Rank Math ) 📄 Form Plugins Contact form, feedback form banane ke liye (e.g., WPForms , Contact Form 7 ) 🔒 Security Plugins Website ko hack hone se bachane ke liye (e.g., Wordfence , Sucuri ) 💨 Speed Optimization Site ko fast karne ke liye (e.g., WP Rocket , LiteSpeed Cache ) 🛍️ eCommerce Plugins Online store banane ke liye (e.g., WooCommer...

  Yoast SEO Plugin – Kya Hai? Yoast SEO ek WordPress SEO plugin hai jo aapki website ko Google aur dusre search engines ke liye optimize karta hai. Iska kaam hota hai: SEO title aur meta description set karna Focus keyword analyze karna Readability check karna Sitemap banana Breadcrumbs add karna Social sharing optimize karna 🎯 Ye plugin beginners aur experts — dono ke liye useful hai. 🔍 Top Features of Yoast SEO (with Explanation) Feature Explanation ✅ SEO Title & Meta Description Har post/page ka alag title aur description likh sakte ho (Google search mein yahi dikhta hai) ✅ Focus Keyword Analysis Aap jis keyword par rank karna chahte ho, uska SEO score check karta hai ✅ Readability Check Content kitna asaan hai padhne ke liye — passive voice, long sentences, etc. ✅ XML Sitemap Generator Google ke liye sitemap automatically banata hai ✅ Breadcrumbs Navigation Website ka navigation clear aur SEO friendly banata hai ✅ Canonical URL Duplicate co...

  DoFollow Link ek aisa hyperlink hota hai jo Search Engines (Google, Bing) ko batata hai ki is link ko follow karein aur Link Juice (Authority & SEO Value) transfer karein. Example: Agar ek high-authority website jaise Moz , Forbes , ya Wikipedia aapki website ko DoFollow link deti hai, to usse SEO ranking improve hoti hai. DoFollow Link Ka SEO Me Importance ✅ Google aur Search Engines ko signal milta hai ki ye ek trusted link hai. ✅ Website ki Domain Authority aur Page Authority badhti hai. ✅ Backlinks se Organic Ranking improve hoti hai. ✅ Referral Traffic badhta hai, kyunki log link ke through aapki site visit karte hain. DoFollow Link Kaise Banaye? (Link Building Strategies) 🔹 Guest Posting – Dusri high-authority websites par article likho aur apni site ka DoFollow link lo. 🔹 Broken Link Building – Websites ke broken links dhoondho aur apna link suggest karo. 🔹 Blog Commenting – Kuch websites me DoFollow comment links milte hain. 🔹 Infographic ...

  On-Page SEO Guidelines for Pagination  Pagination ko sahi tarike se handle karna zaroori hai, taaki: SEO rankings affect na ho, Duplicate content na ho, Crawlers confusion mein na aaye, Aur user experience bhi smooth rahe. 1. Canonical Tag (सबसे ज़रूरी Point) Har paginated page par self-referencing canonical lagao , jaise: Page 1 → <link rel="canonical" href="https://example.com/shoes/" /> Page 2 → <link rel="canonical" href="https://example.com/shoes?page=2" /> Page 3 → <link rel="canonical" href="https://example.com/shoes?page=3" /> Galti: Sab paginated pages Page 1 ko canonical bana dena – isse Google confusion mein aa jata hai aur duplicate content ka issue hota hai. 2. Use of rel="prev" and rel="next" (Optional, but Good Practice) ➡️ Though Google officially inko ignore karta hai, fir bhi kuch SEO tools aur alternate search engines (Bing, etc.) inhe...

  SMO – Meaning: Social Media Optimization (SMO) ek digital marketing technique hai jiska main goal hota hai kisi brand, business, ya personal profile ki online presence ko improve karna – wo bhi social media platforms ke through jaise ki: Facebook Instagram Twitter (X) LinkedIn YouTube Pinterest, etc. Iska main focus hota hai: 👉 Brand Awareness badhana 👉 Website pe traffic lana 👉 Audience se direct connection banana 👉 Engagement (likes, comments, shares) ko improve karna ✅ SMO Ke Benefits (Fayde): Brand ki visibility increase hoti hai Website pe organic traffic aata hai Low cost ya free mein promotion hota hai Direct user interaction possible hota hai SEO mein bhi help karta hai Brand trust aur image build hoti hai 📲 SMO Kaha Kiya Jata Hai? (Popular Platforms) Facebook Page / Profile Instagram Profile / Reels Twitter (X) LinkedIn Profile / Company Page YouTube Channel Pinterest Quora / Reddit WhatsApp...

  URL Redirection Kya Hota Hai (SEO Mein)? URL redirection ka matlab hai jab koi user ya search engine ek old URL pe jaata hai, to usse automatically ek naye URL par bhej diya jata hai. 📌 Redirection Kyun Zaroori Hai? Agar aap: Page ka URL change karte hain Page delete kar dete hain Content merge karte hain Duplicate pages ko fix karna chahte hain To aapko redirection ka use karna chahiye. Isse: SEO ka ranking power (link juice) bacha rahta hai Users ko 404 error nahi milta Google naya URL index karta hai 🔁 Redirection Ke Types (Examples Ke Saath) 🔹 1. 301 Redirect – Permanent Redirect (SEO Friendly) Yeh tab use hota hai jab aap page permanently shift karte hain. Example: sql Copy Edit Old : https: / / example.com / old - post New : https: / / example.com / new - post 👉 Jab koi purana URL kholega, woh automatic naya URL par chala jaayega. SEO value 90–99% tak pass hoti hai. 🔹 2. 302 Redirect – Temporary Redirect Yeh tab use h...